Giving the Viewer Control
IMC's patented Spherical Video System stands alone in the industry. Media revolutions don't happen very often and television and broadband will never be the same. "Omnidirectional" doesn't apply to just sound anymore. Spherical Video captures and records immersive images at 100 million pixels per second, using eleven video streams and creating a 360-degree view of surroundings, complete with full sound and data-merging capabilities. It captures data at an incredible 30 frames per second. Viewers experience live and recorded video with a headmounted display (turn your head up, down or sideways to look at something in passing, just like in real life) on their TV using a remote control, in a dome or via broadband on their PC.
This represents unheard-of potential for:
- DVD & TV Producers
- Production Companies
- Game Developers
- Broadcasters
- Webmasters
- Documentary Producers
- Art & Museum Curators
- Sports Producers & Organisers
- Teachers & Trainers
- Animators
- Event Producers
- Advertisers
- Broadcasters
The IMC Spherical Video System's omnidirectional video immerses you in the scene, and may be integrated with GIS systems and GPS software, and merged with features on a map, letting you select the layers of information based on your requirements and drill down to get a better understanding of a place. For example, a viewer can move from a satellite map to an aerial shot to a terrestrial perspective, seeing things up, down and on all sides. An unimpeded 360-degree perspective lets the viewer virtually walk, drive or fly through an area or situation.
IMC's Spherical Video System expands your revenue base by bringing viewers into the action, the System captures the world, breaking the frame and giving audiences the most lifelike experience film and television have ever been able to offer. Broadcasters and filmmakers can more effectively document world news and events by giving audiences the opportunity to get the complete picture or create stunningly realistic travel and adventure material for immersive playback.
Transform the living room into Wembley National Stadium, be at the World Cup or an X-treme sports event. Coaches can view the immersive video for post-game analysis, studying the footage from every angle. They can revisit archived videos and analyze the competition, assess individual players or refine the game plan. Put each audience member into a seat at the Oscars®, at a hip-hop concert or a monster truck rally. Feel like going to the opera or the ballet? How about Shakespeare in the park? Go there with Spherical Video.
Now broadcasters and filmmakers can translate their ideas into a unique visual medium that truly puts audiences at the center of it all. As well, immersive videos on DVD can easily be incorporated into promotional and educational materials to expand your audience.
Animation, Special Effects & Locations
Imagine the possibilities of using IMC's Spherical Video as the foundation for breathtaking photorealistic effects with accurate lighting. With immersive video as the background, special effects professionals can integrate imagery to create a unique viewing experience. Producers can virtually immerse viewers in a particular location and provide them with the ability to "move" within the scene. Imagine using the Spherical Video System while filming. You can efficiently capture a record of the entire set, from every angle all at once. At a later date, if a scene needs to be recreated, the production team has a complete record of the shot. They can use the immersive data to recreate the scene. This immersive data archive will save production time and money. Think of the advantages to scouting locations, assessing their potential, and analyzing specific physical requirements for setting up shoots. Teams don't have to visit and revisit locations. Instead, they can review immersive videos to get a sense of being there, saving time and money, and allowing producers and directors to make informed decisions about where and how to shoot.
Next-generation Computer and Video Games
Sims have never been so similar. IMC's Spherical Video System captures and records a 360-degree view of the world, allowing users to select where to look and what they want to look at via a headmounted display, on the desktop, on TV, or using any gaming device. Imagine the ramifications for video and computer game developers of the future.
IMC's Spherical Video System will drive advancements in game development. Gamers are always demanding more from their game experience so imagine creating games with immersive video. The development time will be dramatically reduced as the production team captures the complete environment using IMC's Spherical Video System. The immersive video becomes a photorealistic environment for the game so there is no need to recreate scenes with computer graphics.
Marketing, Advertising and Trade Shows
With shows getting larger each year, cutting through the noise and capturing your prospects' attention can be a daunting challenge. Industry studies indicate that it takes attendees three to five seconds to walk by a standard 10-foot booth. Stop prospects and peak their curiosity by using Spherical Video immersive visualization to communicate your message.
Marketers and advertisers have a new medium to deliver their message and reinforce the corporate brand. Tell your story as it's never been told before. Envision capturing immersive video of a driving experience along a meandering country road or the Autobahn and putting your prospect in the driver's seat. Rather than watching the car, put them inside the car. Let them experience how the ride feels behind the steering wheel as the scenery passes by. If there's a sunroof or if it's a convertible, look up and gaze at the blue sky, glance in the rear view mirror and see the cars behind you. Bring the test drive to the exhibition floor and create a buzz.
Educators & Trainers
The Virtual Learning Environment (VLE) is an increasingly talked-about phenomenon in educational circles. Researchers and educators are excited by the idea, which entails immersing students from pre-school to grad studies to adult education in computer-synthesized realistic environments. Whether it's the ocean floor, a bat cave or the startling new architecture of modern-day Shanghai, students can "visit" locations without actually being there. So far, the concept hasn't been supported by a comprehensive technology that could bring the visual and sensory factors together. Now, with IMC's Spherical Video System, it's all possible.
